Wednesday, July 23, 2008

Apple Doing Well

After strong quarter, Apple Signals Changes



With the release of the iPhone 3G, Apple has proven yet again that it is the most innovative company in the computer industry. This year, Apple had sold 41% more computers compared to the same time last year. Despite going nearly bankrupt 10 years ago, Apple is now the 3rd best selling computer in the US and continues to grow at an incredible rate. However, despite all of the company’s successes, Apple’s stock values have been falling recently which concerns potential investors. Because of their large profit margin, Apple has decided to drop the prices on several of their products including the new iPhone which is half the price of the previous model. The lower prices will likely reduce their profit margin which many investors are quite leery about. Another potential point of concern is the health of Apple CEO Steve Jobs who has had cancer in the past. Investors seem to want to make sure that he will be heading the company for a long time to come before they commit a large amount of money to the company.
The thing that stood out about this article was that it was free from insider jargon even though the story was about technology and investing. Instead, the author used terms that everyone could understand and that the normal person could use to help them. It should be quite interesting to see if Apple continues its climb to the top of the technology world or if it levels off in the near future.

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